The "Marketing Sherpa Email Award", world’s most important email marketing event, was hosted by the USA. We were awarded our first Consumer Gold Medal in the Best Postcard-Style Campaign category for our Renault SIAB campaign. It was a real surprise for everyone in the agency because, without false modesty, we had never expected to win any awards. Then the madness started, nobody had a US visa to attend the gala within just three weeks. We managed to get there and actually get our hands on the award which gave us another moral boost and an improved leverage in our relationship with existing clients and prospects.
2008 witnessed the financial boom, which also had an impact on us, because we started dealing with ever more real estate projects. Media trusts also started to put their money in new brands, but all this madness was not to last.
At the same time, a new player hit the market: the smartphone. There are evermore smartphone users, and the whole strategy had to be adapted to this medium. Adapting designs to mobile phones became a challenge in many ways. The novelty was amplified by the fact that, back in the day, customers were not willing to accept too many formatting styles for the mobile phones. More and more devices and applications came out, and if until that time only 10 email client apps had been in use, to say the most, more than 50 became available after 2008. The market however became ever more receptive to the impact of smartphones on email consumption habits, and we published our study on the distribution of email clients used in Romania: "Inbox Design INSIDE 2008".
Next, we started to approach the financial crisis. We wrote about its effects on White Image in our story that covers 2009.
